Senior Marketing Executive
Republic of Work
Cork City
Job Specification: Senior Marketing Executive
Location: Republic of Work, Cork City
Employment Type: Full-Time, On-Site
About Republic of Work
Republic of Work is Cork’s leading innovation hub and coworking space, providing a vibrant, collaborative environment for startups, entrepreneurs, and remote workers. We host a wide range of events, support innovative programs, and offer state-of-the-art facilities to our members. We’re looking for a creative and experienced Senior Marketing Executive to take the lead on our marketing strategy, elevate our brand, and engage our community.
Role Overview
As a Senior Marketing Executive, you will play a key role in driving the growth and visibility of Republic of Work. You’ll develop and execute marketing strategies, manage campaigns across digital and offline channels, and ensure our coworking space, events, and programs are positioned as a hub for innovation in Ireland and beyond. 4+ years of proven experience in a marketing role or similar is essential for this hands-on role.
Key Responsibilities
Marketing Strategy Execution
Develop and implement comprehensive marketing plans to promote Republic of Work’s coworking spaces, events, and innovation programs.
Lead campaigns to increase awareness, drive leads, and convert new members while retaining existing ones.
Track and analyse the performance of marketing activities, providing regular reports and insights to optimise strategies.
Digital Marketing Content Creation
Manage Republic of Work’s social media channels, ensuring consistent, engaging, and on-brand content across platforms (LinkedIn, Instagram, X, Youtube etc.).
Oversee email marketing campaigns, including newsletters and promotional offers.
Develop compelling blog posts, press releases, and website content that align with Republic of Work’s voice and mission.
Website Management and Optimise SEO and oversee paid advertising campaigns (Google Ads, social media ads, etc.).
Community Engagement Events
Support the promotion of community events, workshops, and programs to attract attendees and foster engagement.
Collaborate with the wider team to create campaigns that celebrate our members and their successes.
Market flagship events and other startup-related programs.
Brand Development
Maintain a cohesive brand identity across all marketing materials and platforms.
Collaborate with photographers, and videographers to produce high-quality visuals for campaigns and promotions.
Explore partnerships and sponsorship opportunities to enhance brand visibility.
Requirements
Qualifications
A degree in Marketing, Business, Communications, or a related field is preferred.
4+ years of proven experience in a similar marketing role, ideally in innovation, coworking, startups, or related industries.
Skills
Exceptional written and verbal communication skills.
Proficiency in digital marketing tools and email marketing platforms.
Strong knowledge of content management systems (e.g., Squarespace) and social media management tools.
Creative flair for content creation, with experience in Canva, Adobe Suite, or equivalent tools.
Ability to analyse data and generate actionable insights to improve marketing performance.
Strong project management and organisational skills.
Attributes
Passionate about innovation, entrepreneurship, and the startup ecosystem.
A proactive, self-starter who thrives in a fast-paced, dynamic environment.
Collaborative and team-oriented, with the ability to work cross-functionally.
What We Offer
A chance to work in a vibrant, innovative environment in the heart of Cork City.
Competitive salary
Opportunities for career growth.
Republic of Work is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.